Knowing that iPhone apps can sometimes take a while to be approved, Fi built a campaign site in record time, – www.dearstevejobs.com – to get Steve Jobs’ attention and ask him to hurry the approval procedure along. Using a pretty unusual design approach, the final site speaks more to the amateur activist in all of us rather then dazzle with smooth design details.
So how do we get Steve’s attention and persuade him to approve the app? Firstly we get visitors to record a quick message to Steve, to show him how to say ‘Ja’ (Swedish for yes). And through the power of Facebook, Twitter and the blogosphere we aim to kick-start a social movement by putting those tools front and center on the site.
Once Steve is ready to get the app approved, all he has to do is go to the site and press the big ‘Ja’ button and record his message of approval. We can’t wait to hear him say ‘Ja’!