Meet the Naga King Chili spray

Dimapur, May 24 : A company in Dimapur, Nagaland has developed a crime deterrent made of a vegetable – the famed Naga King Chili. Self-defense sprays (they are legal if used in self-defense or to deter crime) are very common and are almost essential especially for women and also law-enforcing agencies in developed countries. Nagaland is now introduced to the self-defense tool labeled the “King Chilli Self Defense Pepper Spray.”

The self-defense spray comes in the wake of another non-lethal deterrent made from the Naga King Chili – the Naga King Chili Grenade, produced by Indian defense agencies.

Naga Fragrance Pvt Ltd, a Dimapur company “specializing in Naga King Chilli” products has developed a the King Chilli Self Defense Pepper Spray.

Self-defense spray products are quite common worldwide especially for people traveling alone or having to travel through less than safe areas where the threat of mugging, physical assault and rape are high. While it is true that crime can happen anywhere and safety is never a guarantee, self-defense sprays can act as dependable deterrents.

The King Chilli Self Defense Pepper Spray is a non-lethal, non penetrative self-defense spray. The company said the product was created from using oil concentrate extracted from the Naga King Chilli (one of the two hottest chilies in the world).

“This concentrate is 20 times hotter than fresh chili. The spray is entirely legal to carry. The spray is to be used for self defense purposes only. It is a criminal offense to use the spray for any other purpose than self-defense. The purchaser is liable for prosecution in event of misuse and therefore his/her spray should never be shared or borrowed with another person, as it is entirely the responsibility of the purchaser,” the company’s Steve Sewell, General Manager of Naga Fragrance Pvt Ltd stated.

The company referred to a recent newspaper article in a leading national newspaper describing a concerned citizen living in an Indian city, who was afraid to answer his own door when the doorbell rang – he feared robbery and assault. “This type of crime is becoming more and more prevalent in our society. On purchasing a pepper defense spray and keeping by his front door, it gave him a considerable peace of mind,” Naga Fragrance Pvt Ltd stated.
“Women returning home from work during darkness are also very interested in carrying the spray with them as a very effective deterrent towards any misbehavior towards them,” the company stated.

The defense-spray is compact and easily carried in pocket or purse and has a simple depress mechanism for easy use. Once sprayed in the face of the attacker/attackers, the spray will immediately incapacitate the attacker for at least 10 minutes. The potential victim can then flee the area to safety and inform the police.


Anyone purchasing the defense spray is required to read, agree to and sign the terms and conditions of use, drawn up by Naga Fragrance Pvt Ltd, and the purchasers details will be logged in the company’s office.

For further enquires the numbers 9856127795, 9436002303 or 9612164693 may be contacted. The email addresses are nagafragrance@yahoo.co.in , steve@nagafragrance.in